Daya Tarik Wisata dan Minat Kunjungan Wisatawan Generasi Z di Destinasi Dante Pine

Abstract

This study examines the tourist attraction of Dante Pine, a pine forest destination in Anggeraja District, Enrekang Regency, and the visit interest of Generation Z tourists. Generation Z is a large, digitally connected cohort whose travel decisions are strongly shaped by visual content and social media, yet existing studies of Dante Pine have not treated this group specifically. The study aims to describe the destination's attractions, identify the characteristics of Generation Z visit interest, and analyse how the two are related. A descriptive qualitative approach was applied through a literature and document study of earlier research on Dante Pine, official statistics, and online publications, analysed with the interactive model of data reduction, display, and conclusion drawing. The attraction components were mapped using the four As framework (attraction, accessibility, amenities, and ancillary). The findings show that Dante Pine's natural pine scenery, photo spots, recreational facilities, easy access along the Enrekang–Toraja road, and local food and coffee stalls fit Generation Z preferences for visual, experiential, and shareable trips. However, earlier surveys reported only moderate visit interest and low visitor satisfaction, and limited human resources and funding constrain management. The study recommends field surveys of Generation Z visitors and improved digital promotion, service quality, and collaborative management.